Promoted a feature-length documentary film on the environmental and societal impacts of growing and processing so much corn in the United States, to national and local media surrounding its premiere in 15 cities, and through farm-belt outreach for months afterwards.
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Sample Strategy
Arranged a special screening at the U.S. Capitol for members of Congress and environmental, energy and agriculture influentials. Afterwards Xeni Jardin of BoingBoing.net, then the world’s most heavily trafficked blog, interviewed the filmmakers remotely from her office in California using our video camera, for a feature slot in which she used clips from the film.
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