Qteros has rapidly achieved frontrunner status in the race to create commercial quantities of ethanol from plant cellulose. We announced the formation of the new company and its venture funding to develop a production platform around a naturally occurring bacteria we branded as the Q Microbe®, since researchers at the University of Massachusetts at Amherst discovered it near the Quabbin Reservoir. The announcement received national attention, with initial coverage by CNN MONEY, Forbes, Red Herring, and The New York Times blog leading to a major feature on the front of The Washington Post business section.
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Sample Strategy
Rename the company (formerly known as SunEthanol) for its unique microbe, relaunch it, and keep it before reporters through a series of announcements of additional financing, major partnerships, lab breakthroughs, new leadership, and plant construction.
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