Assignment: Grow the Rocky Mountain Institute’s reputation from that of a single thought-leading scientist, Amory Lovins, whose unique home in Colorado has no central heating system, to that of an 80-person consulting firm now making his ideas for energy efficiency come true on a grand scale.
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Sample Strategy
Organized and promoted a series of telephone briefings to put Lovins in the company of other industry thought leaders, which drew leading national and industry trade journalists nationwide to hear their ideas – such as how trucks could carry just as much freight on half the energy; why even one dollar spent on nuclear power will never make sense financially; and the future of the L.E.E.D. green building standards.
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