Developed messaging and creative design for inserts into utility customers’ monthly bills, based on market research on public attitudes toward waste-water treatment, the need for increased spending on infrastructure, and consumers’ willingness to pay for it.
.
Sample Strategy
For additional focus group research not otherwise in the budget, we convened informal listening sessions with local consumers and stakeholders. Then we had two different graphic designers provide a variety of treatments, resulting in a series of materials that local utilities are still using as bill-stuffers.
.
