NEWS
The latest news, solar updates, energy expertise, and all things cleantech from RenewComm's clients.
BLOG: How to write your release like an Associated Press story
Reporters are in the business of reporting news, not promoting companies. If your release is written like a news story, some outlets will literally cut and paste it. On the other hand, if it looks like company promotion, they probably won’t take the time to rewrite it.
BLOG: AI in public relations: the human element is key
Every day now, PR pros rely on AI to help them craft pitches, write press releases and generate ideas for social media copy. But other types of predictive AI models have the potential to be equally, if not more impactful on the profession.
BLOG: AI in public relations: how language models go wrong
Artificial intelligence has been all over the news in recent months since the public launch of chatGPT and other large language models based on OpenAI’s Generative Pretrained Transformer (GPT) model. While these tools have the potential to change the way public relations is performed, there are many pitfalls to watch out for in the short term.
BLOG: Digital communication best practices in a GDPR world
As a communications professional, who works with a variety of clients based in the U.S. and focused exclusively on marketing in the U.S., I’ve spent a lot of time trying to determine the impacts of the new regulations surrounding data protection and privacy (known as GDPR) for my clients. While compliance might not be required for my clients immediately, implementing the highest standards when it comes to data protection and consent will always benefit a company’s marketing efforts and its reputation.