A “Green New Deal” is a breath of fresh air for the climate change conversation. Scaling up climate action that creates jobs for people in need offers something for everyone, from struggling rural communities to disadvantaged urban areas.

We were working for a client the other day, and wound up updating our tips for writing op-ed articles and guest blogs. Following these dozen tips will help you wind up with a piece that an editor will actually want to put in her publication, and that people will actually want to read.

Because when you think about it, you’re competing against every other thing your would-be readers can spend their time on — which includes anything else they could be looking at on their phone at that very moment.

So make it good! Here’s how.

The renewable energy market continues to report record growth. Global wind capacity is on track to hit 800 GW by 2021, and the emerging energy storage market is expected to reach 125 GW of capacity in the next decade. The U.S. solar industry is on track to add 15 GW of Photovoltaic (PV) capacity annually between now and 2023. This historic growth has catapulted a sector once categorized as “alternative” into a critical role amongst our mainstream energy portfolio.

As a communications professional, who works with a variety of clients based in the U.S. and focused exclusively on marketing in the U.S., I’ve spent a lot of time trying to determine the impacts of the new regulations surrounding data protection and privacy (known as GDPR) for my clients. While compliance might not be required for my clients immediately, implementing the highest standards when it comes to data protection and consent will always benefit a company’s marketing efforts and its reputation.

Clean energy has grown rapidly in the last decade, up to 18 percent of total energy deployment from 9 percent in 2008. But it remains a small fraction of overall power generation worldwide. In the United States, coal and natural gas account for more than 60 percent of electricity generation.

Alaska's unique take on innovation is driven by its vast geography and harsh climate. For a technology to be useful here, it must perform well in remote and harsh conditions, be easy to repair and solve a real problem. This unfussy approach to innovation is at the heart of the state's emerging entrepreneurial ecosystem, where entrepreneurs, researchers, policy wonks and technologists are tackling on some of the world’s most challenging problems in the energy sector. 

It was not that long ago solar energy developers needed to convince a capital partner there was enough sunshine in New Jersey to power homes. The uncertainty of the market, questions about the reliability of the photovoltaic panels themselves, and unfamiliarity with power purchase agreements caused significant challenges to get new projects financed. Over time, as the right policies began to align, projects were built and the cost of solar panels declined. The risks began to mitigate allowing more capital to enter the market and reduce transaction costs. Cheaper deals meant better prices for the power, better prices meant more deals, and the solar marketplace grew exponentially. Today, solar is competing for a share in the $5 trillion renewable energy market projected for 2030. This changing business landscape leads us to the next phase of solar finance.